In the old days, people paid others to tell their story. From print advertising, radio and television adverts, paying another Human to tell your story was the norm – Weird right! There are two main issues with paying others to tell your story.

1) Nobody can tell your story like you can (obviously)

2) Audiences can smell Bulls**t from a mile away

The Solution: Practice telling your story out loud and to others. It’s hard at first but a necessary skill in a social media driven world. If you pay others to tell your story, not only will your audience punish you by you won’t be able to tell it which is a true shame.